Luxury Home & Yacht Auction Blog

You have a beautiful luxury home in a great location, and plenty of professionally-shot digital imagery and video for the listing – so, why isn’t your property selling? Often, the answer is simple: Marketing. Digital real estate marketing tactics, along with more traditional ones, both have a place in the luxury home sales process, and skimping when it comes to marketing your home effectively can result in one that sits on the market for years. Digital Marketing is a Non-Negotiable The role of digital marketing is expanding daily – particularly as we’ve just ended 2020, a year that fundamentally changed

If you’re selling a luxury home, you have likely noticed that placing a high-end property on the market can be even more stressful than buying a new one. Targeting the right buyers while effectively highlighting your home’s unique characteristics is crucial for selling high-end homes. To help simplify the listing process, our team of luxury real estate professionals has gathered 10 tips to help you get the most value out of your home: Consider the Luxury Market in Your Area “Pulling the comps” and evaluating comparable sales in your area is usually among the first steps when it comes to

Luxury homes tend to stay on the market far longer than their less dramatic counterparts – mostly because getting them in front of the right buyers can be challenging. The luxury real estate world is highly exclusive, populated by buyers with radically different ideas about a home’s quality and must-have features. Additionally, for many sellers, privacy is a significant concern; a highly publicized listing can be undesirable for a variety of reasons. However, finding the right buyer for your luxury home doesn’t have to feel like an endless process. We’ve compiled the following tips to help you connect with the perfect

Many homes offer luxury features and amenities that give them a high-end feel, but few properties can truly be considered luxury real estate. A luxury home isn’t just determined by price per square foot, a minimum home or lot size, or a list of specific features. In a very real sense, the luxury experience is in the eye of the beholder. However, most people agree that a few benchmarks set a genuine luxury home apart from the rest in today’s market. What Is Luxury Real Estate? In general, luxury homes are among the top five percent of the market’s price

Luxury homes tend to stay on the market longer than traditional properties and require sellers to find highly qualified and motivated buyers. Knowing how to market your luxury estate and having the right professionals by your side can save you considerable time and money throughout the sales process. This often starts with learning more about the luxury real estate market. Read on for five facts to keep in mind as you prepare to list your home! 1. Connections Are Everything When it comes to high-end real estate sales, networking and connections are everything; having a broker or marketing team on

The luxury yacht brokerage market can be an arduous process for sellers to navigate, and it’s not unheard of for beautiful, high-end vessels, even those of the “superyacht” class to sit on the market for months (or even longer). And while waiting for the right buyer to come along, carrying costs like dockage, crew, insurance, maintenance and fuel add up quickly, and are significant. Elite Auctions is here to change the paradigm when it comes to listing or buying luxury yachts. A live, no-reserve luxury yacht auction provides sellers a cost- and time-saving alternative to the conventional list-it-and-wait approach. An