As a realtor, you’re motivated to list and market your clients’ properties so that they move fast – and sell for the highest price. However, this isn’t always easy, especially when you’re selling unique, luxury listings that only appeal to a limited slice of the market. For some of these high-end homes, working with a luxury real estate auction team can cut down on uncertainty and help you find the perfect buyers.
Not sure a luxury real estate auction is right for your listing? Here are some ways real estate agents can benefit from working with a luxury home auction team:
Reach More Prospective Buyers
When real estate agents partner with luxury home auction teams, they receive a variety of services, including public relations, auction management, and – perhaps most importantly – marketing. At Elite Auctions, our team consists of luxury real estate marketing experts who can position your listings in the best possible light and ensure they grab the attention of qualified buyers.
Of course, more prospective buyers means more demand – which drives competition during the actual auction day and helps you get the best selling price.
It’s all too common for real estate listings to sit on the market for months or years without any offers – especially if the property requires a special type of buyer. However, a luxury home auction provides a narrow window of opportunity for buyers to view the home and make a decision. Not only does this increase urgency, but it also limits uncertainty for real estate agents and homeowners by providing a predetermined sale date.
While it might seem like this expedited process will end up favoring buyers, you might be surprised to learn that many auctioned luxury homes sell for their original asking price or higher – without costly and time-consuming negotiations along the way. Factor in the reduced overall carrying costs due to the faster sale, and an auction can be a no-brainer for you and your client.
With traditional home sales, the negotiation process can span months, with buyers and sellers making multiple offers and counter-offers until they iron out the finer points of the deal. This prolongs the process for your client, and it adds an element of stress and hours of time investment for you as you help them negotiate the sale.
The good news? With an auction, there’s no need to deal with the frustrations of the negotiation period. A luxury home auction can give both buyers and sellers peace of mind. Buyers will feel better knowing that the home they are interested in has already been inspected, and they can view the report before placing a bid. Meanwhile, sellers won’t have to deal with negotiations, as their property will sell for the highest bid on auction day.
The Bottom Line: Move Your Listings with Luxury Home Auctions
While traditional homes are not always a good fit for auctions, agents and homeowners selling high-end properties can benefit from the support of a luxury home auction team. Have more questions about the specifics of the process? Get in touch with a member of our team. We’ll walk you through the steps, from the first press release to closing day, and show you how we can put our decades of experience to work for you and your clients.